How do health messages catch on in the brain?
What happens in the brain when we watch movies?
Ralf Schmälzle [SHMAL-ts-lee]
Associate Professor, PhD
Department of Communication
Michigan State University
My research focuses on 1) the brain mechanisms of successful health and risk communication and 2) the brain dynamics underlying audience responses to entertainment media and mass communication more broadly.
This involves a radically interdisciplinary approach that integrates theories from biopsychology, cognitive neuroscience, and communication. Being uniquely fascinated with how natural intelligence arises from neural activity, I also hold a healthy interest in artificial intelligence.
Thanks for your interest in my work, and for visiting this site.